DMarketing Solutions

Advertising & Traffic Compliance Policy

Scope of this Policy

This Policy governs the traditional and digital campaign work DMarketing runs — creative, paid media, lead generation, email, social, PR, CRM and automation — across whatever sector a Client brings us. It sits on top of, not instead of, target-market law, CAP/BCAP and ASA requirements where they apply, and whatever the relevant platform's current terms say.
The Client answers for its own product's legality, its fulfilment, its licences and the substantiation behind its own supplied claims. We answer for reasonable care in our own creative and campaign configuration. Neither side gets to hide behind the other's sign-off when a breach is obvious.


The baseline we won’t cross

No cloaking, no review evasion, no fake reviews or endorsements, no invented scarcity, no hidden charges or drip pricing, no misleading comparisons, no undisclosed sponsored content, no fabricated results, no bot or click-farm traffic, no misuse of someone else's trademark, no dark-pattern subscriptions, no targeting that exploits children or vulnerable people. UK consumer-facing work has to satisfy Chapter 1, Part 4 of the Digital Markets, Competition and Consumers Act 2024 and Schedule 20 — the old CPUTR 2008 regime stopped applying on 6 April 2025 and is not a current citation. Every material claim needs evidence and a genuinely prominent qualification, not one buried in fine print.
Email, SMS and similar outreach follows PECR — consent for individual subscribers unless a valid soft opt-in applies, sender identity and a working opt-out always required regardless of subscriber type. A bought list needs documented provenance and a lawful basis before we touch it.


Sectors that need sign-off first

We require written compliance approval before planning or launch on:
·         investments, lending, insurance and crypto — FCA authorisation/exemption evidence and a lawful approval route;
·         gambling — target-jurisdiction licensing and safer-gambling/age controls, UKGC evidence for Great Britain campaigns specifically;
·         elections and political material — PPERA 2000, Elections Act 2022 digital-imprint rules, platform restrictions;
·         adult or pornographic material — legality, real age assurance, Online Safety Act/Ofcom duties;
·         medicines, devices, supplements and health/weight-loss claims — MHRA status and evidence for every specific claim;
·         alcohol, nicotine, weapons, dating, MLM and child-directed services — the licences and targeting controls each one requires.
Approval can be withdrawn if the facts, the law, or a platform's own policy shift under us.


AI in production

AI-assisted text, imagery, audio, video or analysis gets reviewed by a person before it goes live and can't fabricate evidence or impersonate a real person, publication or brand. Using someone's likeness, voice, trademark or copyrighted work needs a lawful basis and the actual rights to do it. Synthetic media is labelled where the law requires it or where not labelling it would mislead. Every material offer discloses the trader, the total price, any recurring charge, and how to cancel — before the sale, not after.


Enforcement

We can ask for evidence, pause or remove material where we reasonably suspect a legal, platform or consumer-harm risk, and we'll explain the concern where that's lawful and practical. Costs from a Client's own non-compliant material sit with the Client; costs from our own implementation error sit with us. Report a suspected breach to info@dmarketingsolution.uk. This Policy gets reviewed at least annually, with material changes notified to active Clients on reasonable notice.